A Gala programme was held at Radisson Blu Water Garden Hotel to mark the launching ceremony recently. Commerce Minister Tofail Ahmed was present at the launching ceremony as the chief guest while Siam City Cement Public Company Limited CEO Siva Mahasandana, vice-president Montri Nitikul, Siam City Cement (Bangladesh) Limited CEO PN Iyer were present at the event. INSEE is a very well-known cement brand in Thailand and considered to be the premium quality product because of its high quality captive clinker. With the 47 years of experiences in the industry and INSEE has been associated with many iconic projects in Thailand while Siam City Cement (Bangladesh) Limited is a subsidiary of Siam City Cement Public Company Limited of Thailand. PN Iyer said: “We stand by our quality, technology, innovation and vision to cater to the needs of our stakeholders.” Siam City Cement was first established in 1969 and began cement production after the completion of its cement plant in 1972.